best commercial voice over

Rise Above Voice Over Competition

Just as it has been, the voice over industry in 2025 is booming—there’s no doubt about that. With thousands of aspiring talents, paid platforms like Voices.com and Voice123, email marketing strategies, and coaches eager to, well, coach, it’s easy to feel lost in the noise. Still, you can rise above voice over competition with a strong strategy.

Even though many voice talents are securing work, many are struggling to stand out and make a sustainable living. The constant cycle of auditions, competition, and the pressure to market yourself tirelessly can leave you feeling defeated.

But here’s the thing: your journey is uniquely your own, and success is within reach, even in an environment that feels saturated. It’s all about finding your own voice, both literally and figuratively, and staying persistent in ways that are authentic to who you are as a talent.

In this post, I want to share with you how to navigate this competitive landscape, how not to get discouraged, and most importantly, how to stand out in a way that doesn’t involve simply trying to “keep up” with everyone else.

Don’t Fall for the Numbers Game

It’s easy to get caught up in the cycle of auditions and competition on platforms like Voices.com and Voice123. On these pay-to-play sites, you can submit dozens of auditions every day, but the odds of getting hired can feel slim. After all, you’re competing with at least 50 others, sometimes more, all vying for the same role.

But here’s the truth: These sites may provide quantity but they rarely provide quality connections. The more you focus on cranking out auditions to meet quotas or to get your name in front of the largest number of people, the more you risk losing sight of what makes your voice unique. You’re a human being, not a robot cranking out auditions as fast as possible. So, stop comparing yourself to everyone else. Instead, focus on crafting a few high-quality auditions where you can truly showcase the nuances of your voice.

Rather than focusing on the numbers, think about what you can bring to the table that others can’t. Are you great at character voices? Do you have a warm, soothing tone that resonates with certain brands? Is your delivery relaxed and conversational, the perfect fit for e-learning or corporate videos? When you focus on that, rather than how many people you’re competing against, you’ll start seeing progress.

Leverage Your Uniqueness

It’s easy to believe that success in voice over means blending in with everyone else. After all, if everyone else submits the same style of reads, why shouldn’t you? But this mentality is a trap. To succeed in the crowded world of voice over, you need to embrace what makes you different.

Voice over work is not just about sounding “good”—it’s about authenticity. There’s a market for every type of voice. Whether you have a quirky, high-energy read, a deep, authoritative tone, or a soft, calming delivery, the key is to find your niche and lean into it. Don’t try to be everything to everyone. Instead, focus on the industries or types of work that are best suited for your sound.

If you’re unsure about what sets your voice apart, ask for feedback from peers, coaches, and trusted colleagues. Recording demos is also a great way to highlight your strengths. Don’t shy away from making bold choices that showcase your style. When you hone in on what makes you unique, you’ll stop seeing yourself as just another voice in the sea of competition—you’ll see yourself as a valuable asset.

Build Relationships, Not Just Email Lists

Many voice talents fall into the trap of thinking that a massive email list is the ticket to consistent work. While it’s true that cultivating a solid client base is essential, it’s not just about numbers—it’s about relationships. Bombarding production studios, agencies, and corporations with impersonal emails may land you some gigs here and there, but it’s unlikely to lead to long-term success. Building genuine relationships with clients, coaches, and other professionals in the industry is key.

To rie above voice over competition, reach out to companies you admire, offer something of value (such as your knowledge or insight into the industry), and show a genuine interest in their work. Be patient. Building real relationships takes time. The voice-over world isn’t just transactional; it’s a community. You’ll find that clients are more likely to return to you for future work when they feel you understand their needs and when you’ve established trust.

Consistency is Key—But So Is Self-Care

In the face of constant competition, it’s easy to push yourself harder than you should. You’re likely hearing about people making money from huge email lists or securing roles on major projects. It can be tempting to double down and grind harder, but burnout is a real risk.

Remember that you’re not in a race against anyone but yourself. While consistency in auditions, outreach, and practice is important, so is knowing when to take a step back.

Don’t get discouraged if your time hasn’t come yet. In fact, treat the industry like a marathon, not a sprint. Make time to improve your craft, develop new skills, and invest in your mental and physical well-being. Your voice is your greatest asset, and if you neglect to take care of it—or yourself—burnout will leave you feeling defeated.

Your Time Will Come

Success in voice over is often not an overnight achievement. It’s the result of persistence, learning from setbacks, and continuing to believe in your unique abilities. The good news is that opportunities are endless, and your time will come—if you remain committed to your craft and stay patient. Think that you can rise above voice over competition!

Voice over is an industry that rewards resilience. Keep refining your skills, building relationships, and embracing your individuality. Your moment will arrive when the right client hears your voice and recognizes that you’re exactly what they need.

Final Thoughts on Voice Over Competition

The key to thriving in this competitive environment is simple: Be authentic, be persistent, and be kind to yourself. Don’t fall into the trap of comparing yourself to others, especially those who seem to have “figured it out.” Embrace what makes your voice special and continue to show up every day with dedication and belief in your abilities.

The voice-over world is vast, and there is room for everyone. The only question is: Are you ready to trust the process and keep going, even when it feels like the odds are stacked against you? Stay confident, stay unique, and most of all—stay persistent. Your time will come.

I’m busy with voice over, but every now and then, I need a little “atta’girl” too! I love my voice over work in corporate narration and medical narration, especially. It’s all about the joy (and making a living!) as you rise above voice over competition.

Check out my voice over work here.

What Makes an Effective Commercial Voice Over

Voice Over Blog

Doing an effective commercial voice over means being an influencer—and doesn’t everyone want to be that? A commercial voice over promotes a business or a brand and its products or services—it influences. In other words, it’s selling, and an effective commercial voice over can mean more sales.

Maybe you’re a client needing commercial voice over talent, or you’re a talent wanting to do more of them. Now the marketplace has expanded far beyond radio and television, more traditional mediums. Social media, including YouTube, along with podcasts and websites, mean more opportunities to promote a business, and more need for great commercial voice over.

The voice of a commercial voice over must be many things to many people but needs to sound like the most important person—and voice—to one person. The best commercial voice actors have finely honed the art of talking to a person in a relatable way—and not as though it’s a stadium full of people.

The Right ‘Type’ of Commercial Voice Talent

The agency or script writer knows exactly who the target audience is for any commercial. It’s the group of people who’ll buy that product or service, usually heavily researched if it’s a major corporation or brand name. Creatives know for sure whether a millennial, GenX or mature adult will be buying, so it only makes sense to cast someone in that same age group. The target audience needs to hear a voice that “sounds like” them, at least age-wise.

Be Informed About That Script

If you’re auditioning, do your homework and think about the industry you’ll be talking about, the tone of past commercials and their target audience. What does the advertiser really want to happen here, and how can you finesse the way you deliver the words to accomplish that mission? You want to carefully analyze and interpret those words like a scientist, with thorough preparation and thought—not just jump into the booth and read whatever comes to mind.

You’re telling a story, connecting with the target audience, engaging, and massaging the words. And guess what: The client may listen to only the first 10 seconds of your audition, because after all, they’ve probably got at least 50 other auditions that also deserve their attention. That’s why thorough preparation is so important to a successful commercial read.

Types of Effective Commercial Reads

Hard Sell

You know that commercial that shouts at you from the radio or television, and maybe you turn it off. But maybe it’s selling the thing you’ve been considering buying, so now, it has your attention. And maybe there’s a timeline or deadline to get “this once-a-year price.” Maybe the read is really fast because of so many details considered “necessary” to fit in. And maybe it’s not only loud, but highly energetic and a big forceful.

Soft Sell

This type of commercial voice over predominates in the current marketplace. And that’s why so many voice talents see “not announcery” in the specs detailing what the client wants in a read. Miss that mark, and that voice talent’s audition won’t get through the gate. The read is subtle, non-aggressive, sensitive, realistic, and much more conversational. It may be delivered with very little inflection, almost flat, and may require the listener to use their imagination.

Stay ‘On Trend’

Before you dive into the words, think about what you’re hearing from other commercial spots. Successful commercial voice talents keep their ears open to trends. The voice of 10 or 20 years ago is certainly not the voice of the 2020’s. Like fashion, voice over styles change, too.

Be Truthful with Yourself

Don’t be afraid to practice sounding like someone whose commercial voice talent you admire. Record yourself in the booth and listen back. Then do it again, and although it can be painful, be your harshest critic and practice until you’re happy with that read.

The most successful commercial talents break the rule about “no comparison” to other voices. At the top levels, voice talents often audition for the same job, and then they hear “who got it” when the spot plays. If you can go back to your initial audition and compare notes with the actual booked spot, veterans say that’s a great way to learn what you did right—and wrong, especially if you kept the copy and specs.

Get Pro Help for Your Commercial Voice Over

The biggest money is always in commercials, so it’s no wonder the market is so competitive. There’s no shortage of great voice over coaches, so spend a few sessions brushing up if you’re seasoned, and plan to do that a few times a year. And if you’re new, getting excellent coaching out of the gate is absolutely critical. It can save you time and despair and help keep you on track. Sometimes, your favorite commercial voice talent also does coaching, so check out their websites to see if that’s the case.

You can learn to deliver effective commercial voice over every time.

The Conversational Read for Commercial Voice Over

Voice Over Blog

The conversational read for commercial voice over remains the “darling” of the voice over business. Let’s look at how this impacts both client and talent, both in pursuit of the perfect read.

Why Clients Want a Conversational Read

If you seek a conversational read for your next commercial voice over, you’re not alone among voice over clients. This perennially popular style involves no shouting or “pushing” that copy. For sure, it does not sound forced or stiff—quite the opposite. No yelling about that super sale on a car right now.

You want your next commercial to resonate, so you want a conversational read for commercial voice over when you produce that message. You’ve made it clear in the specs for your product or service that you don’t want anything to sound “announcery.” You want it to be real, informal, relaxed, relatable, and anything over the top just won’t cut it for this voice over project.

You know you’ve got that perfect conversational read when the voice sounds believable, and really connects with the listener, like you. It comes across like a good friend talking to another friend, and although it may not sound super-professional or “perfect,” that’s fine because we humans don’t always speak perfectly, do we?

This voice sounds smooth, delivering words at a pace that doesn’t include lots of pauses that shouldn’t be there anyway. It can be authoritative, and a voice of experience, but not preachy or bossy. the voice doesn’t “talk at” the person but “talks to” them without forcing it. It makes the listener think, “I want this person to tell me more.”

Voice Over Talent Delivers a Conversational Read

If you’re a voice over talent, the conversational read for commercial voice over keeps appearing on almost every script you audition these days. And it helps you so much if the script has been written well, enabling you to deliver that read.

You read the copy through a few times, but maybe you think, “I just don’t have this yet, and I need to get it NOW.”

Let’s ask a few questions and come up with the answers to help you master this conversational voice over read.

Who are you in the commercial read?

If you’ve taken acting or improv classes, good for you! You can apply some of the same principles you used in assessing a theatrical script or improv assignment. And yes, voice over acting is acting, so get yourself “into character.”

Start by thinking about “who” you should emulate in this script. Why is this person there and what should they do? What is their motivation? And what is their connection or relationship to the audience?

Although space is tight, use your hands as you would in a conversation. Just don’t bang the mic! Do what you need to do, including making noises a nd faces, to get into that character mode.

Who is your audience?

So, there you are, squished into a tight studio booth, and you’re alone, with no “Atta’ girl!” or applause. Turn on that active imagination and let it flow. Who’s listening and why do they care? Better yet, how do you, as a voice over talent, engage them and get them to care?

Who was the script writer thinking of as their target when the writer penned the masterpiece you get to voice? Can you envision a relative or friend as the one who will listen? Maybe it’s a celebrity or VIP or someone else who inspires you, or otherwise affects you.

Who do you know who feels like the target of the script? You will tell this person the story in the script and tell it like you mean it. If you get too “announcery,” this person would consider it a huge turn-off, right, and call you out?

How do you structure the read?

Put a pause, or put a breath, where it occurs naturally in the copy. You’d do this in a “normal conversation.” Maybe you want to add a contraction because the copy sounds too stilted. Most directors don’t mind this, but they don’t want you going too far off-script. That remains a no-no in any session as it seems disrespectful to the copy.

Show your magnetic personality, while adhering to that delivery that talks to your “person.” Don’t feel like you have to shout or use a loud voice. That can happen in front of the mic. Think “one-on-one,” sitting next to your “person” in their living room, talking intently and sincerely about something.

Where can you find help?

If developing a conversational read for commercial voice over feels like a high hurdle, get some help. Choose from the many experienced, talented voice over coaches available to help you, within your budget. But don’t rely on someone to do the work for you. Read, record, and listen. And do it again. Practice really does make perfect, and today’s super-successful voice over talents have read thousands of scripts.

You can do it. Just don’t over think it. And practice. More.

Stephanie Stephens

Voice Over Talent