Corporate narration can build your brand even stronger. In the wide world of voice over, this extensive category fills a myriad of purposes for the client and provides plenty of opportunities for voice over talent. With the use of corporate narration for professional branding, companies can find “the right voice” to interpret and deliver “the right message” to achieve marketing and branding goals—to increase visibility and sales, and ultimately, revenue. It’s just good business!
Narration differs from commercials by the length of copy, which can be hundreds of words. It’s not for first timers.
A commercial, on the other hand, is typically :15, :30, or :60 seconds. Corporate narration voice talent requires vocal stamina and excellent breath control. There’s a certain discipline that comes with reading longer copy. Some voice artists, such as Stephanie Stephens, relish the opportunity to showcase lots of experience in corporate narration.
Corporate Narration Enhances Branding
Corporate narration can enhance corporate branding for customers when used in an external-facing manner. Maybe the voiceover must explain how things work or what the benefits are of “X” product or “Y” product.
Internally, corporate narration is ideal for communicating training policies, or delivering instructions to employees and staff. It can be used at meetings, events, forums, conferences, online, and more. Maybe it’s needed for recruitment, or it contains product information, or it’s a “how to do this” video.
Remember that corporate narration is NOT commercials, audiobooks, podcasts, or eLearning.
If you’re considering using corporate narration to strengthen your corporate message, they think, “Ah, that’s World’s Best Company.”
Think of your corporate narration voiceover as an extension of your graphics, logo, colors and “look,” but in this case, it’s your sound.
Qualities of a Corporate Narration Voice Talent
The voice over talent you choose for your internal projects should be approachable and friendly, yet skilled in delivering technical or complex information. And that voice should be able to command and retain the listener’s attention. Some companies require employees to watch a certain number of internal videos each year. That means you must ensure they’re “listenable” and that those listeners understand and retain key messages is so important.
Maybe your company is creating videos that include creative and entertaining graphics or animation. They need just the right voice so that video correctly reaches the audience it’s designed for. It’s important to choose a voice talent with the education and experience to narrate specific terminology. If needed, they’ll read those longer sentences that exactly communicate your chosen message.
Having a great corporate voice over puts the responsibility of adjusting tone and style of your copy and the read to “sound like” your brand.
Generally, that means hiring a voice talent with lots of experience, to essentially join your “corporate communications” team. And this can be for a small or large company.
Don’t Skimp on Corporate Narration Voice Talent
Corporate narration for professional branding can really work for your company. Make the investment in a corporate narration professional, instead of using someone on staff who isn’t comfortable on mic but is free. It’s a wise decision that will prove to be a return on investment. When you think “value added,” think professional corporate narration voice talent.
You want that voice talent to deliver your words and message clearly, authentically, and with purpose—sounding like they’re “one of you.” They must be able to think and speak “on their feet,” quickly and accurately, so as not to waste precious studio time. Expect them to be prepared, articulate, reliable and conversational. This goes such a long way for a successful corporate narration voice talent.
That’s key if the audience is your employees, and if it’s the public, you want them to hear the relatable and knowledgeable voice that sounds so well paired with your message and your branding.
Corporate Narration with Stephanie Stephens
You’d ideally want your voice talent to inform you know if something in the copy went askew: maybe the grammar or sentence construction, or a need for more explanation. That requires more than a few previous rounds in the sound booth. It requires the ability to advise you quickly that “Maybe we should rethink the way this reads…”
Choosing Stephanie Stephens for corporate narration voice talent means you’re choosing someone with years of experience. She works as a “voice” on radio and television and stage, and now as a narrator for your copy. She can self-direct and can edit or connect you with a top U.S. editor for detailed finishing touches.
She’s been a corporate executive, too, and has written the kinds of copy and scripts you want to use for your corporate narration. In fact, as a very experienced writer in general, she’ll write your next corporate narration script for voice over.
If you think corporate narration for professional branding can elevate your brand, reach out to her here. She’ll be happy to return a custom audition or give you a quote today. For Stephanie, there’s nothing more fun and professionally satisfying than completing a project for you and making it “sing.” Listen to her corporate narration demo now here.