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Doing an effective commercial voice over means being an influencer—and doesn’t everyone want to be that? A commercial voice over promotes a business or a brand and its products or services—it influences. In other words, it’s selling, and an effective commercial voice over can mean more sales. Maybe you’re a client needing commercial voice over

The conversational read for commercial voice over remains the “darling” of the voice over business. Let’s look at how this impacts both client and talent, both in pursuit of the perfect read. Why Clients Want a Conversational Read If you seek a conversational read for your next commercial voice over, you’re not alone among voice

With thousands of female voice artists, it might seem challenging to make a list of “the most iconic female voice artists,” right? So, you ask, what distinguishes one from another? It’s their sound. And their success. Making this list feels like making a list for your favorite food, vacation, piece of clothing, TV show, but

Corporate narration can build your brand even stronger. In the wide world of voice over, this extensive category fills a myriad of purposes for the client and provides plenty of opportunities for voice over talent. With the use of corporate narration for professional branding, companies can find “the right voice” to interpret and deliver “the

Looking for a medical voice over talent? Maybe you work for one of the more than 6,000 hospitals in America. Maybe you aim for  the future phenomenal success of your newest life-changing medical device, or a new pharmaceutical medication. And now you need the very best health or medical narration voice over talent you can

A website without content is only half done, and it needs to be gripping if you want to keep people on your site. If you have just created a website or have put content up for a while, there is no substitute for quality content. There are many tips and avenues for you to expand

You might remember when “branding” became a thing. And you suddenly realized that maybe you needed to have a brand, work on it, and make it work for you. You have contemplated all the components that will make your brand highly successful, and now you’re ready to move to the next level. The word “brand”

You’ve decided you want a great voice for a critical project. Now you think, “Should I hire professional voice talent?” Aunt Susie probably isn’t appropriate, and your best buddy has a pleasant voice but has as much personality as that gray chair in the corner. So, you do some research online and discover there are

Voiceover is an incredible way to enhance your business’s marketing and communication strategies. Localization voiceover can generate emotion and engagement when used correctly if you are using any kind of video or audio content. Your goal as a business owner is to ensure that your messages come across clearly to your audience, and the voiceover

Having a voiceover actor for your project can take whatever you are working on to the next level, but how can you make the most out of a voiceover artist’s skills? When starting work with talent, it can be hard at first to figure out how to get the best voiceover performance. Often, your job

With so many opportunities to put your voice over work “out there,” it’s easy to think, “That’s just great,” but with so much opportunity comes so much competition. You have many more chances to be heard than, say, 15 years ago. So, what’s a great VO talent to do? You want to work, and to

Everyone is trying to stand out these days regarding their products, campaigns, brands, and businesses. With the information overload that hits consumers daily, any competitive edge for a business can radically shift. One of the simplest ways to differentiate your company is by understanding how voiceover impacts your business. A distinct voice that fits your

The sheer number of scripts Hollywood executives see each year makes the competition pretty stiff. Of the tens of thousands of scripts registered with the Writers Guild of America (WGA), only a few hundred get picked up by Hollywood. Thankfully, there are many ways to get started in scriptwriting and to hone the craft to

If you’re an employer who wants to cast voice talent for your upcoming job, you want to be familiar with their style of work before booking them. In today’s highly saturated and competitive market, knowing how to evaluate your voiceover talent can put your project’s quality over the top. If you are a voice over

What’s so great about artificial intelligence or AI? A lot, apparently, and it’s making its way into voice over with no apologies. Are you ready? Technology will never rest, and it won’t be idle around the advancement and improvement of voice over and AI—or anything else tech-related. Some artists worry because a computer-generated voice can

You’re already doing voiceover, and you love it. Like me, you may do narration—medical, corporate, in-show—or maybe even telephony voiceover, but you have your eye on the prize: commercial voiceover. In just 30 or 60 seconds, there’s a big story there, and the right voice can make all the difference in a commercial ad campaign.