Talking to Them, Not at Them
You’ve written the world’s most impressive commercial voice over script, and now it’s time to find the world’s most extraordinary female commercial voice over talent to read it.
You want an experienced female commercial voice over because your advertising plan calls for you to promote a service or product, whether it’s on radio, TV, or social media. You’re selling, and you need a seller.
They ‘Must’ Have Your Product
You also need a voice that represents your message and enhances it, a professional commercial voice actor talent like Stephanie. Gone are the days of “shouting” at someone in a commercial voice over. In a world now where it’s not only OK to share feelings and personal thoughts, listeners want the same intimacy from commercials they hear. They connect to commercial voice overs that are engaging, empathetic, approachable, cordial, and, most of all, interesting. Those commercial voice overs make the listener stop in their 24/7 frenetic pace and think: “Hmmm. I like that. I want that. No, I’ve gotta’ have that!”
Hard-Sell Voice Over Read
With so many vehicle dealerships and vehicles in a highly competitive marketplace, a business needs to make a good impression quickly, and that’s when the hard-sell approach may be used. The commercial voice over artist must convey a sense of urgency that motivates consumers to understand why they need this product now to save money when they get that “great deal” on a vehicle. But still, no shouting, please.
Hard-sell scripts typically feature more energy and volume and are often information-heavy, with numerous details that a listener and potential buyer must absorb quickly.
Soft Sell Voice Over Read
If you guessed this commercial voice over delivery is the opposite of the above, you’re absolutely right. The strongest trend in commercial voice over is “conversational,” and often, directors will write, “Be sure this is ‘non-announcery.’” They want a real person reading words like a real person would say them to another real person. The words or inference of “buy now!” may never be a part of any script in this category.
This type of script soft-self voiceover predominates because it encourages the listener to use their imagination and visualize why they should have this product now—no matter the price, it’s about selling without making things sound so forced and more like a suggestion. Stephanie “gets” this kind of read, and she’s looking forward to doing it for you soon.
Voice Over Is Fun and Joyful
Stephanie gets it, and she welcomes creative direction in the studio. She’ll deliver the absolutely, positively best on-target read you envisioned. Every script is a fun challenge, and Stephanie can’t wait for the next one. Reach out to her now and get ready to produce something that works for you and your business goals.