A website without content is only half done, and it needs to be gripping if you want to keep people on your site. If you have just created a website or have put content up for a while, there is no substitute for quality content. There are many tips and avenues for you to expand your website with copy that people won’t click away. Here are some essential tips on creating good voiceover content for your website.
Know Your Audience, Know Your Brand
Before you write anything, you have to know who it’s for. Knowing your audience will inform every piece of content that goes onto your website. Every page or post you make has to tailor to your audience. You have to know exactly who they are and what they want. This helps determine what you write and your brand voice to present it.
Related to finding your audience is knowing what you want to tell them. The type of product that you are selling, the brand you want to advertise, or the service you want to provide needs to be clearly stated. Sometimes the website might not be product-oriented at all, and you may instead want to attract advertisers or form a social media community. No matter your goal, it needs to be apparent in your web copy.
If you don’t know your audience or are unsure what they like, do some research. Look at the demographic and marketing info that web engines provide to site owners. Studying the competition can also help. Look at what websites in a similar industry to you are posting and the kinds of people they attract. Using Google Trends can also clue you in on what people are searching for to optimize your search engine results.
Good Voiceover Content is Relevant and Readable
When it’s time to write your content, you also have to make it relevant. People come to a website for specific information and click away if they don’t find what they are looking for quickly. Whatever webpage you create, put the most meaningful, necessary information upfront or close to the top. The more minor details can go towards the bottom if people are still there after reading the header.
Keeping your text readable is essential. Sentences should be short and to the point. Don’t rely on jargon or industry-specific words unless your audience knows them. The average reading level in the United States is 7th-9th grade, and plenty of programs such as HemmingwayApp can grade your text.
The visual aspect of your site is one of the most important things to focus on. People tend to remember visuals more than anything they read, so you should take advantage of that. Add relevant pictures, charts, or infographics to your pages. Embedded videos for topics that require them are also a great way to support a page with audio and visuals. A catchy photo or attractive thumbnail can often do what an opening sentence can’t.
Another part of visual appeal is the structure of your content. Breaking up your paragraphs with sub-headings or bullet points makes your copy readable and keeps it looking clean. This also goes for placing visuals where they are needed. Too many pictures or not enough pictures can leave a page looking awkward. Balance your pictures and text with blank spaces, so pages don’t appear too empty or overcrowded.
Don’t overlook your font choice when thinking about visuals, either. A visitor to your site shouldn’t worry about whether they can decipher what you’ve written. Fancy fonts for banners or headings can be appropriate depending on your topic, but your body text should always prioritize legibility.
Have a Variety of Pages With the Right Content
A variety of pages on your site is a great way to keep people from leaving too quickly. Your “Home page should be the synopsis of your whole site, showcasing your latest work or news about your industry. It should also have links to other parts of your website or related pages.
You should also have “About” and “Contact” pages so people can read up on who you are and where to find you. The “About” page is the best way to share your personality and passion for your work while telling a story. The “Contact” page should have all the best ways to reach you, addresses for your office, and links to your social media. Photos of you, your company, or your staff are a surefire way to add personality to these pages.
If relevant, have some type of “Work” page. If you are making a company page, this means a page dedicated to recent projects or a company blog. If you are a freelance professional, it means having links to a portfolio or highlights of your best work.
Keep Visitors Clicking With Good Voiceover Content
Finally, keeping people on your site means giving them links to click on. Your site and all of its pages should all lead to another page. Include hyperlinks to related posts throughout the text of a blog post or landing page. On the “About” or “Home” pages, have statements like “Sign Up” for upcoming events or mailing lists. If you have videos or audio clips that you want to promote, “Watch” or “Download” links are quick and easy to implement.
Once you have a good number of pages connecting to each other, ensure all of your links, posts, visuals, and social media alerts are updated. Good content for your site should always be timely, and regular updates to old content help make your website run smoother.